Who we are
🧭 Our Philosophy: Strategy First. Stories Always.
At Web of Comms, we believe that markets are conversations—and brands need to lead those conversations with clarity, creativity, and purpose.
Our work doesn’t begin with ads. It begins with insight, intention, and a sharp understanding of where your audience is—and where you want to take them.
From helping raise ₹125 Cr for a spiritual organization, to launching a new industry segment in edtech, our approach has always been the same:
✅ Rooted in strategy.
✅ Powered by creativity.
✅ Designed to scale.
👩💼 Meet the Founder
Lira Priyadarsani
Founder, Strategist, Creative Architect
An alumna of IIM Ahmedabad, Lira brings 30+ years of experience across India, Japan, Malaysia, and the UK. From launching Febreze in Japan to leading campaigns that generated ₹3.1 billion in leads for British Telecom, her work spans FMCG, fintech, education, tech, spirituality, and social impact.
She is an avid follower of the 0/5 strategy model, and the winner of the ET Power of Ideas for her initiative Maximum Childhood.
Our Team
We are a core team of strategists, storytellers, designers, technologists, and consultants—working across Delhi, Mumbai, London, Chicago, and Lucknow. Many of us have previously worked with global agencies like Leo Burnett, Lowe, FCB, and Rediffusion, and bring big-picture thinking with execution-level sharpness.
🏆 Our Beliefs
-
Strategy is a decision tree, not a deck.
-
Creativity is only valuable when it’s aligned with truth.
-
Storytelling scales trust.
-
Marketing should serve—not shout.