Alstrong spotted: Ingredient branding in the B2B space
How do you create awareness in a low involvement B2B category of aluminium cladding used in architecture and interior designing. A campaign that celebrated the usage of the brand Alstrong in places you do not think of - or even associate it. From ATMS, to metro stations to airports, buildings etc. ALSTRONG SPOTTED!
From Donate a Gita to Gift a Gita
Every year ISKCON celebrates Gita Jayanti with a month long initiative to donate copies of Bhagavad Gita to people so that they can all gain form the wisdom ofWe changed the paradigm. Why should we donate a Gita - that takes the form of alms. Instead, we should treat the Bhagavad Gita with respect and [...]
Unboxing the Future of Work
A new organization – positioned around the future of work A combination of technology, change management The name UNQBE
Creating an online image for the Institute of Image Consulting
Client was trying to create a new industry segment We created a surround sound digital plan Company is valued around USD 16 million - VC funding from Times Group in 3 yrs New centres : From 2 to 11 cities in 2 yrs the integrated digital plan for ICBI ICBI website 2011 First Impression book [...]
Big or Small. Anywhere Everywhere. We carry them all
Seagull is a freight forwarder and carrier in international regions. Our objective was to talk about The ability of carrying big and small objects, deliv deliver small and delicate micro chips and to heavy copper coils and pipes from food items like rice and honey to solar [...]
Creating a brand in tech
Rebranding a small tech company to showcase expertise and change of focus in services. Social media - Linkedin and website became the primary channels. Link to website
Agile is what Agile does
What do you do when you are the nth player in the train got Agile processes? Appropriate agility. Images clutter breaking. Quiz and poll on agile processes.
Building an image of an image consultant
What do you do when you have to build the image of "the" image consultant. You look at her giving advice on various issues and topics and advice other image consultants.
Yoga Day ISKCON
The Bhagavad Gita, the core spiritual text for ISKCON, describes a variety of yoga practices. - karma-yoga (the practice of conscious action) - jnana-yoga (philosophical study and contemplation) - hatha-yoga (the practice of yoga-asanas and breathing exercises). - bhakti-yoga (the path of dedication and love) as the culmination of other yoga practices. In ISKCON, bhakti-yoga is [...]